Bajaj Auto shares trading up, as the company set to launch biggest flagship Pulsar today

Tanushree Jaiswal Tanushree Jaiswal 3rd May 2024 - 03:06 pm
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Bajaj Auto saw its stock price climb more than 1% to ₹9,242 in early trading on May 3, in anticipation of the launch of a new Pulsar motorcycle model later in the day. The Pulsar has had an impressive fiscal year 2024, achieving its highest sales volume ever and reaching the significant milestone of becoming a ₹10,000-crore brand.

Bajaj Auto will maintain its lead in the domestic two-wheeler market, growing at least two to three times the industry average, particularly in the higher-end segments, according to Rakesh Sharma, the Executive Director of the company.

"The performance (in March and April together) is driven by the top half of the industry, which is growing at a slightly faster rate than the bottom half. And we are continuing to lead in the top half by a fair margin," he said.

While sales typically slow down in May and June, Sharma says, "I think we will continue to outpace the industry, particularly in the top up by about two to three times. So I would say in the domestic business, we should again see a similar performance as in April in May."

In April, Bajaj Auto experienced a 17% increase in total sales compared to the previous year, with 3.88 lakh units sold. The company's domestic sales also rose by 17% year-on-year, reaching 2.49 lakh units, while its exports saw an 18% increase, amounting to 1.39 lakh units.

During a conference call following the announcement of their Q4 results, Bajaj Auto revealed plans to introduce six new models in the first half of FY25. The rollout will start with the new NS400 Pulsar, featuring the largest engine in its series at 373cc. This initiative is part of the company’s strategy to maintain a vigorous pace and remain at the forefront of customers' minds.

Since January this year, Bajaj Auto's stock has seen a 33% increase and has nearly doubled over the past 12 months, significantly outperforming the NSE Nifty 50. The company's stock rally has also surpassed those of competitors like Hero MotoCorp and Eicher Motors.

Anticipation is growing with Bajaj Auto's announcement that it will introduce the world's first CNG-powered motorcycle on June 18. As a leading manufacturer of two-wheelers and three-wheelers, Bajaj Auto is preparing to launch this innovative motorcycle, which aims to cut commuting costs by 50%.

"The mileage-conscious customer is spread across the 100cc to 125cc commuter segment and is well over 600,000 units per month. Over 60% of this is covered by the CNG infrastructure, hence the opportunity is exciting. With this, we will have a position in all the motorcycle segments setting us up to continue to grow faster than the industry," the management said.

At a recent unveiling event, Bajaj Auto impressed attendees with the debut of the NS400Z, highlighting its advanced features. The motorcycle's standout features include liquid cooling technology, which guarantees optimal performance under extreme conditions. Moreover, the integration of ride-by-wire technology ensures exact control over the throttle response, giving riders a superior level of control on the road.

The company wants to increase its market share in the higher-end market segment by introducing improved products and setting competitive prices.

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