Honasa Consumer IPO GMP (Grey Market Premium)
by 5paisa Research Team
27 Oct 2023
Mamaearth IPO Details
- Open Date 31-Oct-23
- Close Date 02-Nov-23
- Lot Size 46
- IPO Size ₹ 1,701 Cr
- IPO Price Range ₹ 308 to ₹ 324
- Min Investment ₹ 14168
- Listing Exchange BSE, NSE
- Basis of Allotment 07-Nov-23
- Refunds 08-Nov-23
- Credit to Demat Account 09-Nov-23
- Listing Date 10-Nov-23
Mamaearth IPO Subscription Status
| Date | QIB | NII | Retail | TOTAL |
|---|---|---|---|---|
| 31-Oct-23 | 0.10 | 0.03 | 0.35 | 0.13 |
| 01-Nov-23 | 1.02 | 0.09 | 0.62 | 0.70 |
| 02-Nov-23 | 11.50 | 4.02 | 1.35 | 7.61 |
Mamaearth IPO Synopsis
Honasa Consumer Limited IPO is all set to open from 31st October to 2nd November 2023. The company sells beauty and personal care products. The IPO includes a fresh issue worth ₹365 cr. and an Offer for Sale (OFS) of 41,248,162 equity shares. The total IPO size is ₹1,701.00 cr. The share allotment date is 7th November, and the IPO will be listed on 10th November on the stock exchanges. The price band is ₹308 to ₹324 per share and the lot size is 46 shares.
Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, JM Financial Limited, and J.P. Morgan India Private Limited are the book-running lead managers for this IPO, while KFin Technologies Limited is the registrar.
Objectives of Mamaearth IPO:
● To fund advertising expenses to increase awareness and visibility of the company’s brands.
● To fund capital expenditure for setting up new EBOs.
● To invest in the Subsidiary, Bhabani Blunt Hairdressing Private Limited ("BBlunt") to set up new salons.
● General corporate purposes and unidentified inorganic acquisition.
Mamaearth IPO Video:
About Mamaearth
Established in 2016, Honasa Consumer Limited sells beauty and personal care products via its online platform. The company was founded on the principles of Honesty, Natural Ingredients, and Safe Care. As of June 30, 2023, the company's diverse product range includes baby care, skincare, body care, hair care, cosmetics, and fragrances.
At present, Honasa Consumer provides its services to more than 500 cities across India. This company has played a crucial part in the development of multiple consumer brands such as Mamaearth, The Derma Co., Aqualogica, Dr. Sheth's, and Ayuga. Additionally, it has recently acquired stakes in BBLUNT and the content platform Momspresso.
Supported by investment from Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, Honasa Consumer Limited is poised to achieve the status of a billion-dollar enterprise.
Peer Comparison
● Hindustan Unilever Limited
● Colgate Palmolive (India) Limited
● Procter & Gamble Hygiene and Health Care Limited
● Dabur India Limited
● Marico Limited
● Godrej Consumer Products Limited
● Emami Limited
● Bajaj Consumer Care Limited
● Gillette India Limited
For More Information:
Webstory on Mamaearth IPO
Mamaearth IPO GMP
Mamaearth Financial Status
Profit and Loss
Balance Sheet
| Particulars (in Rs. Crores) | FY23 | FY22 | FY21 |
|---|---|---|---|
| Revenue | 1492.74 | 943.46 | 459.99 |
| EBITDA | 22.76 | 11.45 | -1334.03 |
| PAT | -150.96 | 14.44 | -1332.21 |
| Particulars (in Rs. Crores) | FY23 | FY22 | FY21 |
|---|---|---|---|
| Total Assets | 966.41 | 1035.01 | 302.63 |
| Share Capital | 136.33 | 0.013 | 0.013 |
| Total Borrowings | 360.51 | 329.38 | 2067.78 |
| Particulars (in Rs. Crores) | FY23 | FY22 | FY21 |
|---|---|---|---|
| Net cash generated from / (used in) operating activities | -51.55 | 44.58 | 29.72 |
| Net cash from / (used in) investing activities | 42.86 | -499.75 | -20.60 |
| Net cash flow from / (used in) financing activities | -14.05 | 480.79 | -1.27 |
| Net increase (decrease) in cash and cash equivalents | -22.74 | 25.62 | 7.84 |
Mamaearth IPO Key Points
-
Strengths
1. The company has brand-building capabilities and repeatable playbooks.
2. Ability to launch new brands at low costs.
3. Consumer-centric product innovation.
4. Digital-first omnichannel distribution.
5. Data-driven contextualized marketing.
6. Ability to drive growth and profitability in a capital-efficient manner.
7. Founder-led company with strong professional management.
-
Risks
1. Prone to changing consumer preferences.
2. Derives a significant amount of revenue from a limited number of products and brands.
3. The company has recorded losses in the past.
4. The acquired subsidiaries have also reported losses in the past.
5. It has incurred significant advertisement expenses which has contributed to the growth in the revenue from operations.
6. Reliance on celebrities and social media influencers as part of our marketing strategy.
7. Negative cash flows in the past.
8. The company faces intense competition which may lead to a reduction in the market share.
Mamaearth
How to apply for IPO?
-
Login to your 5paisa account and select the issue in the
current IPO section -
Enter the number of lots and price at which you wish to
apply for -
Enter your UPI ID and click on submit. With this, your
bid will be placed with the exchange -
You will receive a mandate notification to block funds in
your UPI app -
Approve the mandate request on your UPI and funds
will be blocked
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Mamaearth IPO FAQs
What is the minimum lot size and investment required for the Mamaearth IPO?
The minimum lot size of Mamaearth IPO is 46 shares and the investment required is ₹14,168.
What is the price band of Mamaearth IPO?
The price band of Mamaearth IPO is ₹308 to ₹324.
When does the Mamaearth IPO open and close?
Mamaearth is open from 31st October to 2nd November 2023.
What is the size of the Mamaearth IPO?
The size of Mamaearth IPO is ₹1,701.00 cr.
What is the allotment date of the Mamaearth IPO?
The share allotment date of Mamaearth IPO is 7th of November 2023.
What is the Mamaearth IPO listing date?
The Mamaearth IPO will be listed on 10th of November 2023.
Who are the book runners for the Mamaearth IPO?
Kotak Mahindra Capital Company Limited, Citigroup Global Markets India Private Limited, JM Financial Limited, and J.P. Morgan India Private Limited are the book-running lead managers for Mamaearth IPO.
What is the objective of the Mamaearth IPO?
Mamaearth would use the proceeds from the IPO to:
1. To fund advertising expenses to increase awareness and visibility of the company’s brands.
2. To fund capital expenditure for setting up new EBOs.
3. To invest in the Subsidiary, Bhabani Blunt Hairdressing Private Limited ("BBlunt") to set up new salons.
4. General corporate purposes and unidentified inorganic acquisition..
How to apply for the Mamaearth IPO?
To apply for Mamaearth IPO, follow the steps given below:
● Login to your 5paisa account and select the issue in the current IPO section
● Enter the number of lots and the price at which you wish to apply for the Honasa Consumer IPO.
● Enter your UPI ID and click on submit. With this, your bid will be placed with the exchange.
● You will receive a mandate notification to block funds in your UPI app.
Contact Details of Mamaearth IPO
Contact Information
Honasa Consumer Limited
Unit No. 404, 4th Floor, City Centre,
Plot No. 05, Sector - 12,
Dwarka – South West Delhi,-110 075
Phone: +91 124 4071960
Email: compliance@mamaearth.in
Website: http://www.honasa.in/
Mamaearth IPO Register
Kfin Technologies Limited
Phone: 04067162222, 04079611000
Email: hcl.ipo@kfintech.com
Website: https://kosmic.kfintech.com/ipostatus/
Mamaearth IPO Lead Manager
Kotak Mahindra Capital Company Limited
Citigroup Global Markets India Private Limited
Jm Financial Limited
J.P. Morgan India Private Limited
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